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<title>Thought Leadership</title>
<link>http://edelman.co.kr/web/insight/insights.php?class=Thought Leadership</link>
<description>RSS</description>
<language>ko-KO</language>
<lastBuildDate>Sep, 04 2010 03:42:51 GMT</lastBuildDate>
<item>
<title>Five Digital Communications Trends You Should Know</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=78</link>
<description>Although the economy may be slowing, the digital march keeps going. Audiences are spending a lot more time on the web and marketers are investing in programs to meet them there. &lt;br&gt;
In Edelman¡¯s latest white paper, Steve Rubel, Director of Digital Insights, highlights five of the more compelling digital trends to watch for in 2009, that impact how you effectively engage audiences online: &lt;br&gt;&lt;br&gt;

&amp;#8226; Satisfaction Guaranteed - Customer care and PR blend as consumers use social media to demand service 
&lt;br&gt;&amp;#8226; Media Reforestation - The media¡¯s reinvention as it transitions to digital 
&lt;br&gt;&amp;#8226; Less is the New More - As information overload takes its toll, friends are helping to filter 
&lt;br&gt;&amp;#8226; Corporate All-Stars &amp;#8211; How workers are building their personal brands, yet offering employers a new way to communicate &lt;br&gt;
&amp;#8226; The Power of Pull - The benefits of creating content that people discover through search
&lt;br&gt;</description>
<date>2009-03-03</date>
</item>
<item>
<title>2009 ¿¡µ¨¸¸ ½Å·Úµµ ÁöÇ¥Á¶»ç(Edelman Trust Barometer)</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=74</link>
<description>¸Å³â ½ÃÇàµÇ´Â ¿¡µ¨¸¸ ½Å·Úµµ ÁöÇ¥Á¶»ç´Â Àü¼¼°è ¿©·ÐÁÖµµÃþÀ» ´ë»óÀ¸·Î »çÈ¸ °¢ ±â°ü, ±â¾÷, Á¤º¸ ¼Ò½º ¹× Ã¤³ÎÀÇ ½Å·Úµµ¿Í ±× ÇÙ½É ¿äÀÎÀ» Á¶»ç, ºÐ¼®ÇÏ¿© ½Å·Úµµ¿Í Ä¿¹Â´ÏÄÉÀÌ¼ÇÀÇ ÆÐ·¯´ÙÀÓÀ» ÃßÀûÇÏ´Â ±Û·Î¹ú Á¶»çÀÔ´Ï´Ù. ¿ÃÇØ·Î 10È¸¸¦ ¸ÂÀÌÇÑ ÀÌ¹ø 2009³âµµ Á¶»ç´Â ÇÑ±¹À» Æ÷ÇÔÇÑ Àü¼¼°è ÁÖ¿ä 20°³±¹ ¿©·ÐÁÖµµÃþ 4,475¸íÀ» ´ë»óÀ¸·Î ½Ç½ÃµÆÀ¸¸ç, Áö³­ 1¿ù ½ºÀ§½º ´Ùº¸½º¿¡¼­ °³ÃÖµÇ´Â ¼¼°è°æÁ¦Æ÷·³(WEF)¿¡¼­ ¹ßÇ¥µÈ ¹Ù ÀÖ½À´Ï´Ù. </description>
<date>2009-02-10</date>
</item>
<item>
<title>Edelman Health Engagement Barometer</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=73</link>
<description>¼¼°è ÃÖ´ë ±Ô¸ðÀÇ µ¶¸³ PR ´ëÇà»çÀÎ ¿¡µ¨¸¸Àº ¹Ì±¹, ¿µ±¹, Áß±¹, µ¶ÀÏ, ·¯½Ã¾Æ(U.S., U.K., China, Germany, Russia) µî 5°³ ±¹°¡ÀÇ ¼ºÀÎ5,183 ¸íÀ» ´ë»óÀ¸·Î ½Ç½ÃÇÑ Á¶»ç °á°ú¸¦ ¹ÙÅÁÀ¸·Î ¡®Health Engagement Barometer¡¯¸¦ ¹ß°£Çß½À´Ï´Ù. ÀÌ¹ø ¸®Æ÷Æ®´Â Çï½º ÀÌ½´, Çï½º °ü·Ã Á¶Á÷ ¹× ±â¾÷, Á¦Ç° ¹× ¼­ºñ½º¿¡ ´ëÇÑ ÀÏ¹Ý °øÁßµéÀÇ °ü¿©µµ ¹× ±×µéÀÇ ÇÙ½É °ü½É»ç µîÀ» ºÐ¼®ÇÔÀ¸·Î½á Çï½º »ê¾÷À» µÑ·¯½Ñ È¯°æ º¯È­¿¡ ´ëÇÑ ±Û·Î¹ú ½Ã°¢À» Á¦½ÃÇÏ°í ÀÖÀ¸¸ç, È¿À²ÀûÀÎ ºñÁî´Ï½º Àü·« ±¸ÃàÀ» À§ÇÑ °¡ÀÌµå¶óÀÎÀ» Á¦°øÇÏ°í ÀÖ½À´Ï´Ù. </description>
<date>2009-01-23</date>
</item>
<item>
<title>ºñÁî´Ï½º ºí·Î±× ±âÈ¹ÇÏ±â (±â¾÷&amp;¹Ìµð¾î 2008³â 12¿ùÈ£)</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=71</link>
<description>±â¾÷&amp;¹Ìµð¾î(Biz&amp;Media), 2008³â 12¿ùÈ£, ÀÌÁß´ë ¿¡µ¨¸¸ ÄÚ¸®¾Æ ÀÌ»ç &lt;br&gt; 
¡°¶È¶ÈÇÑ ºñÁî´Ï½º ºí·Î±× ¿î¿µÀ» À§ÇØ »çÀü±âÈ¹ÀÌ ÇÊ¿äÇÏ´Ù!¡± &lt;br&gt;
Edelman Digital ºÐ¾ß ÇÑ±¹ ¿ÀÇÇ½º ´ëÇ¥ÀÌÀÚ ´ã´ç ÀÌ»çÀÎ ÀÌÁß´ë ÀÌ»ç´Â ¼º°øÀûÀÎ ºñÁî´Ï½º ºí·Î±× ¿î¿µÀ» À§ÇØ¼­´Â ±âÈ¹ ´Ü°è¿¡ ÃæºÐÇÑ ½Ã°£À» ÅõÀÚÇØ¾ß ÇÑ´Ù°í °­Á¶ÇÕ´Ï´Ù. ¡®ºñÁî´Ï½º ºí·Î±× ±âÈ¹ ½Ã »çÀü Ã¼Å© ¸®½ºÆ®¡¯, ¡®ºñÁî´Ï½º ¼º°øÀ» À§ÇÑ 4P(Point, Passion, Personality, Perseverance)¡¯ µî ±×°¡ Á¦½ÃÇÏ´Â ¶È¶ÈÇÑ ºñÁî´Ï½º ºí·Î±× ¿î¿µÀ» À§ÇÑ °¡ÀÌµå¶óÀÎÀ» ¸¸³ªº¸½Ê½Ã¿À.  
</description>
<date>2008-12-22</date>
</item>
<item>
<title>ºí·Î±× µµÀÔ Àü ÀÚ°¡Áø´ÜºÎÅÍ</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=69</link>
<description>µ¿¾ÆºñÁî´Ï½º¸®ºä(Dong-A Business Review), 2008³â 10¿ùÈ£(Vol.18), ÀÌÁß´ë ¿¡µ¨¸¸ ÄÚ¸®¾Æ ÀÌ»ç Ä®·³

¡°(º»¹® Áß) ¿ì¸® ±â¾÷Àº ºí·Î±×¸¦ °³¼³ÇØ¾ß ÇÏ´Â°¡. ¾î¶² ºí·Î±×¸¦ °³¼³ÇØ¾ß ÇÏ´Â°¡. ´©°¡ ºí·Î±×¸¦ °ü¸®ÇÒ °ÍÀÎ°¡. ¹«½¼ ¸ñÀûÀ¸·Î ºí·Î±ëÀ» ÇØ¾ß ÇÏ´Â°¡. ºí·Î±×¸¦ ¾î¶² ¿ëµµ·Î ¾µ °ÍÀÎ°¡...¡±
±â¾÷µéÀÌ ºñÁî´Ï½º ºí·Î±× µµÀÔÀ» °í·ÁÇÒ ¶§ ÁÖ·Î °®°Ô µÇ´Â ÀÇ¹®µéÀÔ´Ï´Ù. Áê´ÏÄ¸À¸·Î È°µ¿ÇÏ°í ÀÖ´Â ¿¡µ¨¸¸ ÄÚ¸®¾Æ ÀÌÁß´ë ÀÌ»ç´Â µ¿¾ÆºñÁî´Ï½º¸®ºä Ä®·³À» ÅëÇØ ÀÌ·¯ÇÑ ÀÇ¹®µéÀ» ÇØ°áÇÒ ¼ö ÀÖ´Â ÀÚ°¡Áø´Ü¹ý ¹× Á¡¼ö´ëº° Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·«À» Á¦½ÃÇÏ°í ÀÖ½À´Ï´Ù. 
</description>
<date>2008-10-10</date>
</item>
<item>
<title>2007 ÇÑ±¹ ºí·Î°Å ¼ºÇâ Á¶»ç</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=63</link>
<description>¿¡µ¨¸¸ ÄÚ¸®¾Æ (www.edelman.co.kr, »çÀå ±è¿ø±Ô)´Â ÇöÀç ºí·Î±× ¹× ¹Ì´ÏÈ¨ÇÇ¸¦ ¿î¿µÇÏ°í ÀÖ´Â ±¹³» ºí·Î°Å 347¸íÀ» ´ë»óÀ¸·Î Á¶»çÇÑ ¿¬±¸°á°ú¸¦ ¹ÙÅÁÀ¸·Î '2007 ÇÑ±¹ ºí·Î°Å ¼ºÇâ Á¶»ç' ¸®Æ÷Æ®¸¦ ¹ß°£Çß½À´Ï´Ù. °ü·Ã Á¶»ç´Â ºí·Î±×¸¦ ÅëÇÑ ±â¾÷/Á¦Ç° È«º¸ ¹× Ä¿¹Â´ÏÄÉÀÌ¼Ç Á¢±Ù ¹æ¾È¿¡ ´ëÇÑ ÀÌÇØ¸¦ µµ¸ðÇÏ±â À§ÇÑ ¸ñÀûÀ¸·Î ÇÑ±¹°úÇÐ±â¼ú¿ø(KAIST) ¹ÙÀÌ¿À ¹× ³ú°øÇÐ°ú Á¤Àç½Â ±³¼öÆÀ°ú °øµ¿À¸·Î ½Ç½ÃÇÑ °ÍÀÔ´Ï´Ù. </description>
<date>2007-09-12</date>
</item>
<item>
<title>2007 ¿¡µ¨¸¸ ½Å·Úµµ ÁöÇ¥Á¶»ç (Edelman Trust Barometer)</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=56</link>
<description>¼¼°è ÃÖ´ë ±Ô¸ðÀÇ µ¶¸³ PR ´ëÇà»çÀÎ ¿¡µ¨¸¸Àº ¸Å³â ½Å·Úµµ ÁöÇ¥Á¶»ç(Edelman Trust Barometer)¸¦ ÅëÇØ, Àü¼¼°è ¿©·ÐÁÖµµÃþÀÇ °¢ ±â°ü¿¡ ´ëÇÑ ½Å·Úµµ¸¦ Áø´ÜÇÏ¿© ±× º¯È­¸¦ ÃßÀûÇÔ°ú µ¿½Ã¿¡, ÀÌ¿¡ ¿µÇâÀ» ¹ÌÄ¡´Â Ä¿¹Â´ÏÄÉÀÌ¼Ç ÆÐ·¯´ÙÀÓÀÇ ¿ä¼Ò¸¦ ºÐ¼®ÇØ¿À°í ÀÖ½À´Ï´Ù. ÀÌ¹ø 2007³â ¿¡µ¨¸¸ ½Å·Úµµ ÁöÇ¥Á¶»ç´Â ÇÑ±¹À» Æ÷ÇÔÇÑ Àü¼¼°è 18°³±¹¿¡¼­ ÃÑ 3,100¸íÀÇ ¿©·ÐÁÖµµÃþÀ» ´ë»óÀ¸·Î È®´ë ½Ç½ÃµÆÀ¸¸ç, ¿ÃÇØ 1¿ù ½ºÀ§½º ´Ùº¸½º¿¡¼­ ¿­¸° ¼¼°è°æÁ¦Æ÷·³(WEF)¿¡¼­ ¹ßÇ¥µÈ ¹Ù ÀÖ½À´Ï´Ù. ÀÌ¹ø Á¶»çÀÇ ÁÖ¿ä °á°ú´Â ¼¼°è À¯¼ö ¾ð·Ð¿¡ º¸µµµÇ¾ú½À´Ï´Ù.</description>
<date>2007-02-28</date>
</item>
<item>
<title>2006 ¿¡µ¨¸¸ ½Å·Úµµ ÁöÇ¥Á¶»ç(Edelman Trust Barometer)</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=54</link>
<description>¸Å³â ½Ç½ÃµÇ´Â ¿¡µ¨¸¸ ½Å·Úµµ ÁöÇ¥Á¶»ç(Trust Barometer)´Â Àü¼¼°è 2,000¿© ¸íÀÇ ¿©·ÐÁÖµµÃþÀ» ´ë»óÀ¸·Î ÁÖ¿ä ±â°ü ¹× ±â¾÷ÀÇ ½Å·Úµµ, Á¤º¸ ¿øÃµÀÇ ½Å·Úµµ¸¦ Á¶»çÇÏ°í, ±× ½Å·ÚÀÇ ¿äÀÎÀÌ ¹«¾ùÀÎÁö¿¡ ´ëÇÑ ÀÇ°ßÀ» ÃßÀûÇÕ´Ï´Ù. ¿ÃÇØ·Î 7È¸¸¦ ¸ÂÀÌÇÑ ÀÌ¹ø Á¶»ç¿¡´Â Ã³À½À¸·Î ÇÑ±¹ÀÌ Æ÷ÇÔµÅ ´õ¿í Æ¯º°ÇÑ ÀÇ¹Ì¸¦ Áö´Ï°í ÀÖ½À´Ï´Ù. º» ¸®Æ÷Æ®´Â ±â¾÷µéÀÌ ÇÑ±¹¿¡¼­, ±×¸®°í Àü¼¼°è¿¡¼­ ºñÁî´Ï½º¸¦ ÁøÇàÇÏ´Âµ¥ ÀÖ¾î ½Å·Úµµ¸¦ Áß½É¿¡ µÎ°í ¾î¶°ÇÑ Àü·«À» ÆîÃÄ³ª°¡¾ß ÇÏ´ÂÁö¿¡ ´ëÇÑ ½Ã»çÁ¡À» Á¦°øÇÕ´Ï´Ù. º» Á¶»ç´Â ¿ÃÇØ¿¡µµ Áö³­ 1¿ù ½ºÀ§½º¿¡¼­ ¿­¸° ´Ùº¸½º Æ÷·³¿¡¼­ ¹ßÇ¥µÈ ¹Ù ÀÖ½À´Ï´Ù.</description>
<date>2006-04-18</date>
</item>
<item>
<title>ÇÑ±¹ ±â¾÷¿¡ ÇÊ¿äÇÑ PR ÆÐ·¯´ÙÀÓ Excellence 8¿ùÈ£</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=52</link>
<description>ÃÖ±Ù µé¾î ±â¾÷ÀÌ³ª Á¤ºÎ ÇÒ °Í ¾øÀÌ È«º¸(PR)ÀÇ Áß¿ä¼º¿¡ ´ëÇÑ ÀÎ½ÄÀÌ Ä¿Á®°¡°í ÀÖ°í, È«º¸´ã´ç ÀÓ¿øÀÌ³ª °øº¸°ü Ãâ½Å °ø¹«¿øµéÀÇ °íÀ§Á÷ ½ÂÁøÀÌ ÀÌ¾îÁö°í ÀÖ´Ù. ±×·³¿¡µµ ºÒ±¸ÇÏ°í ÇÑ±¹ÀÇ CEOµéÀÌ °¡Àå ¸¹ÀÌ ¿ÀÇØÇÏ°í ÀÖ°í, Á¦´ë·Î È°¿ëÇÏÁö ¸øÇÏ°í ÀÖ´Â ºÎ¼­°¡ È«º¸ºÎ¼­ÀÌ´Ù. ¿Ö ±×·²±î?
</description>
<date>2005-08-08</date>
</item>
<item>
<title>&quot;Trust MEdia¡¦How Real People Are Finally Being Heard&quot;</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=50</link>
<description>¿¡µ¨¸¸ º»»çÀÎ ´º¿åÀÇ ¸®Â÷µå ¿¡µ¨¸¸ È¸Àå, ±×¸®°í ¿¡µ¨¸¸ ÄÚ¸®¾ÆÀÇ ±èÈ£ »çÀåÀº ºí·Î±×¸¦ È°¿ëÇÑ ½Ö¹æÇâ Ä¿¹Â´ÏÄÉÀÌ¼ÇÀ» ½ÇÃµÇÏ°í ÀÖ½À´Ï´Ù. 
¿¡µ¨¸¸Àº Intelliseek°ú ÇÔ²² ¾÷°è ÃÖÃÊ·Î ºí·Î±× °ü·Ã ¹é¼­ &quot;Trust MEdia¡¦How Real People Are Finally Being Heard&quot;¸¦ ¹ß°£Çß½À´Ï´Ù. ÃÖ±Ù Ä¿¹Â´ÏÄÉÀÌ¼Ç ¼ö´ÜÀ¸·Î¼­ ±× ÀÔÁö¸¦ ´õ¿í È®ÀåÇØ°¡°í ÀÖ´Â ºí·Î±×ÀÇ È°¿ë ÁöÄ§ÀÌ µÉ ¿¡µ¨¸¸ÀÇ &quot;Trust MEdia...&quot;´Â, ºê·£µå ±¸Ãà ¹× ÀïÁ¡ Ä¿¹Â´ÏÄÉÀÌ¼Ç ÃË¸ÅÁ¦·Î¼­ ºí·Î±×ÀÇ ¿ªÇÒÀ» Á¦½ÃÇÏ°í ÀÖ½À´Ï´Ù.
</description>
<date>2005-04-08</date>
</item>
<item>
<title>Daniel Edelman on PR And Why It's A Powerful Alternative to Advertising</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=48</link>
<description>Knowledge@Emory

&quot;Daniel J. Edelman knows a few things about using public relations as a marketing tool. He should. For more than 50 years, Daniel J. Edelman has presided over the largest independent PR company in the world. From its outset, Edelman's firm has pioneered many of the marketing strategies and &quot;big idea&quot; techniques that are mainstay practices in today's PR field. During a recent talk at Emory University's Goizueta Business School, Edelman discussed his firm's innovative moves and explained why forward-thinking CEOs and marketing managers should earmark more dollars for PR.&quot;

¿¡µ¨¸¸ÀÇ ¼³¸³ÀÚÀÌÀÚ È¸ÀåÀÎ ´Ù´Ï¿¤ J. ¿¡µ¨¸¸ÀÌ ¹Ì±¹ Emory UniversityÀÇ ºñÁî´Ï½º ½ºÄð ÇÐ»ýµéÀ» ´ë»óÀ¸·Î ÇÑ °­ÀÇ¸¦ ÅëÇØ È«º¸°¡ ¸¶ÄÉÆÃ µµ±¸·Î½á, ¶ÇÇÑ ±â¾÷ÀÇ ¼öÀÍ¼ºÀ» ³ôÀÌ´Âµ¥ ¾î¶»°Ô È¿°úÀûÀ¸·Î È°¿ëµÉ ¼ö ÀÖ´ÂÁö¸¦ ¼³¸íÇÑ ÀÚ·áÀÔ´Ï´Ù.
</description>
<date>2005-01-06</date>
</item>
<item>
<title>Relationship Index</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=33</link>
<description>¿¡µ¨¸¸ÀÇ Àü¼¼°è CEOÀÎ ¸®Â÷µå ¿¡µ¨¸¸ÀÌ 11¿ù 3-4ÀÏ ¹æ¹®ÇÏ¿© ¿¡µ¨¸¸ Å¬¶óÀÌ¾ðÆ® ¹× ÀÓÁ÷¿øÀ» À§ÇÑ µÎ ¹øÀÇ ¼¼¹Ì³ª¿¡¼­ ¹ßÇ¥ÇÑ ÀÚ·á &quot;Relationship Index&quot;ÀÔ´Ï´Ù.</description>
<date>2004-12-18</date>
</item>
<item>
<title>2004 Edelman Asia Pacific Stakeholder Study</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=45</link>
<description>ÇÑ±¹À» Æ÷ÇÔÇÑ ¾ÆÅÂÁö¿ª ¿ÀÇÇ´Ï¾ð ¸®´õ ÃþÀº ÀÚ±¹ÀÇ ½ÃÀå »óÈ², ±×¸®°í ±â¾÷ ÀÌ¹ÌÁö¸¦ Æò°¡ÇÏ´Âµ¥ ÀÖ¾î °ú¿¬ ¾î¶² °ÍÀ» Áß¿ä½ÃÇÒ±î? ´ÜÀÏ PRÄÁ¼³ÆÃ »ç·Î´Â ¼¼°è ÃÖ´ëÀÎ ¿¡µ¨¸¸(www.edelman.co.kr)Þä°¡ ¾ÆÅÂ Áö¿ª ³»¿¡¼­ ÇÑ±¹, ÀÏº», È£ÁÖ, Áß±¹À» ºñ·ÔÇÑ 9°³ ±¹°¡¿¡¼­ 541¸íÀÇ ¿ÀÇÇ´Ï¾ð ¸®´õµéÀ» ´ë»óÀ¸·Î 2003³â¿¡ ÀÌ¾î ¿ÃÇØ ½Ç½ÃÇÑ Á¶»ç °á°ú¿¡ µû¸£¸é, ÀÚ±¹ ½ÃÀå»óÈ²ÀÌ Á¦´ë·Î ¹æÇâÀ» Àß Àâ¾Æ°¡°í ÀÖ´Â°¡¶ó´Â Áú¹®¿¡ ´ëÇØ¼­ 42%°¡ Á¦´ë·Î °¡°í ÀÖÁö ¾Ê´Ù(off track)¶ó°í ´äÇß´Ù. (Á¦´ë·Î °¡°í ÀÖ´Ù°í ÀÀ´äÇÑ ¼ö´Â 58%¿´´Ù.) Æ¯È÷, ¾ÆÅÂÁö¿ªÀÇ ¿ÀÇÇ´Ï¾ð ¸®´õµéÀÌ ÀÚ±¹ÀÇ »óÈ²¿¡ ´ëÇÑ Æò°¡¿¡¼­ Á¦´ë·Î °¡°í ÀÖÁö ¾Ê´Ù¶ó´Â ÀÀ´äÀÇ Æò±ÕÀÌ 25%ÀÎ °Í¿¡ ºñÇÏ¸é, Æò±Õ ´ëºñ 20%³ª ³ôÀº ¼öÄ¡ÀÌ¸ç, ÀÏº»(55%)¿¡ ÀÌ¾î µÎ ¹øÂ°·Î ºÎÁ¤ÀûÀÎ ¹ÝÀÀÀÌ¾î¼­ ´«±æÀ» ²ö´Ù. ÀÌ°°ÀÌ ´äº¯ÇÑ ÀÌÀ¯·Î´Â 52%ÀÇ ÀÀ´äÀÚ°¡ &quot;Àß¸øµÈ Á¤ºÎ Á¤Ã¥/Ãë¾àÇÑ Áö¹è±¸Á¶&quot;¸¦, 20%ÀÇ ÀÀ´äÀÚ°¡ &quot;´Ü±â°£ÀÇ ÀÌÀ± Ã¢Ãâ¿¡ ´ëÇÑ Áö³ªÄ£ ÁýÂø&quot;À» ²Å¾Æ ¿ÀÇÇ´Ï¾ð ¸®´õµéÀº ±â¾÷°ú Á¤ºÎ¸¦ Å©°Ô ½Å·ÚÇÏÁö ¾Ê´Â °ÍÀ¸·Î ¹àÇôÁ³´Ù.
</description>
<date>2004-11-29</date>
</item>
<item>
<title>PRWEEK - September 6, 2004 &quot;CSR is becoming more integral for companies in Asia&quot;</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=43</link>
<description>&quot;CSR is becoming more integral for companies in Asia&quot;

PR WEEK, September 6, 2004

By Alan VanderMolen, President, Edelman Asia Pacific </description>
<date>2004-09-06</date>
</item>
<item>
<title>Taking Control</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=41</link>
<description>Publication: Communique

By Nancy Turett, President and Global Director, Health, Edelman 

&quot;With healthcare resources ever increasingly spread too thinly, is it time for people to take charge of their own health and to stop looking elsewhere. 
Chronic diseases such as cardiovascular disease (mainly heart attack and stroke), cancer, and diabetes are the most prevalent, costly, and preventable of all health problems in the developed world, and increasingly in developing parts of the globe as well. In the US, seven out of 10 people who die each year, die of a chronic disease.
</description>
<date>2004-07-30</date>
</item>
<item>
<title>Åõ¸í¼ºÀÇ ÆÐ·¯µ¶½º(Paradox of Transparency)</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=40</link>
<description>ÇÑ°æºñÁî´Ï½º 2004³â 7¿ù, ·Î¹öÆ® ÇÇÄ«µå ¿¡µ¨¸¸ ÄÚ¸®¾Æ »çÀå ±â°í¹® 

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<date>2004-07-07</date>
</item>
<item>
<title>Anatomy of a Global Corporate Brand</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=37</link>
<description>EdelmanÀÇ ºÎÈ¸ÀåÀÌÀÚ &quot;How to Manage Your Global Reputation&quot;ÀÇ ÀúÀÚÀÎ Michael Morley°¡ ¾´ ±â°í¹®. ±â¾÷ ºê·£µå´Â °ü·Ã ±â¾÷¿¡ ´ëÇÑ Á¤ÀÇÀÌ¸ç, Àü¼¼°èÀûÀ¸·Î ¼º°øÇÑ ±â¾÷ ºê·£µåµéÀº ÀÏ½ÃÀûÀÎ À¯ÇàÀ¸·Î ÀÎÇÑ º¯È­¿¡ ¿µÇâÀ» ¹ÞÁö ¾Ê°í, ±â¾÷µé¸¶´Ù ÀÚ»ç¸¸ÀÇ °­Á¡°ú À¶Åë¼ºÀ» ¹ÙÅÁÀ¸·Î ÇÏ´Â Áö¼Ó¼ºÀ» °¡Áö°í ÀÖ´Ù. MichaelÀº Àü¼¼°èÀûÀ¸·Î À¯¸íÇÑ ºê·£µå¸¦ °¡Áö°í ÀÖ´Â ±â¾÷µéÀÇ ¼Ó¼ºÀ» ºê·£µå(brand), ¸í¼º(reputation) ¹× °ü°è(relationships) µî 3°¡Áö Æ¯Â¡¿¡ µû¶ó ¼­¼úÇÏ°í ÀÖ´Ù. 
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<date>2004-03-03</date>
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<title>Fifth Edelman Annual Trust Barometer study: (1) Press Release</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=34</link>
<description>Opinion leaders¡¯ trust in business and government is strengthening, Edelman Annual Trust Barometer finds; Bush Administration is least trusted government in key global markets. 
</description>
<date>2004-01-14</date>
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<item>
<title>Á¦3 È¸ Summer Seminar[ÇÑ±¹PRÇùÈ¸ ÁÖ°ü] ¹ßÇ¥ÀÚ·á</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=28</link>
<description>2003³â 8¿ù 20ÀÏ ÇÑ±¹PRÇùÈ¸ÀÇ ÁÖ°üÀ¸·Î °³ÃÖµÈ Á¦ 3 È¸ Summer Seminar¿¡¼­ ·Î¹öÆ® ÇÇÄ«µå ¿¡µ¨¸¸ÄÚ¸®¾Æ »çÀåÀÌ ¹ßÇ¥ÇÑ [PR´ëÇà»çÀÇ ¸í¼º°ü¸® »ç·Ê¹ßÇ¥]¿¡ ´ëÇÑ ÀÚ·á ÀÔ´Ï´Ù.</description>
<date>2003-10-27</date>
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<item>
<title>&quot;CSR at the Crossroads&quot;</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=31</link>
<description>¿¡µ¨¸¸ÀÌ ½ºÆù¼­ÇÏ°í ¿µ±¹ÀÇ &quot;Cranfield School of Management&quot; ¿¡¼­ ¼öÇàÇÑ CSR at the Crossroads ¸®Æ÷Æ® ÀÔ´Ï´Ù. (2003³â 9¿ù ¹ßÇ¥)</description>
<date>2003-10-27</date>
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<title>ÀÌÈ­¿©ÀÚ´ëÇÐ±³ -'¿¡µ¨¸¸ ÄÚ¸®¾Æ' CEO Æ¯°­</title>
<link>http://edelman.co.kr/web/insight/insights_view.php?class=Thought Leadership&amp;uid=29</link>
<description>ÀÏ½Ã : 2003³â 4¿ù 18ÀÏ ¿ÀÀü 11½Ã
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- How PR Agencies are changing communications in Korea and around the world

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<date>2003-04-25</date>
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